In today’s episode, Allan welcomes Martin Riley. Martin is the author of “The Business Jet Engine.” Martin is a business and leadership coach with over 20 years of experience in the coaching industry. Allan and Martin discuss ways entrepreneurs can achieve long-term success by developing a strategic business model. Entrepreneurs must take into account their unique vision, goals, planning, and marketing strategies to identify the right target audience. It is important to view your business as a whole system, rather than a collection of individual parts. Having a clear vision of your long-term goals and working backwards to develop a strategic plan, will help you achieve your goals and have success.