Subscribe: RSS
On today's episode, Allan speaks with sales expert John Livesay, aka "the Pitch Whisperer".
Topics include:
How John came to be known as “The Pitch Whisperer” (4:06)
Why good stories are so compelling (6:18)
Explaining a potential client’s problem through story (8:33)
“What happens if this doesn’t work?” (11:40)
What John learned about storytelling at Condé Nast (15:13)
Why he left Condé Nast (17:28)
The key to a good story (18:31)
How different personalities respond to stories (23:22)
How to tell if a story is working (27:30)
Reader Interactions